Exclusive Beta Access

Logging food
has never been this easy.

Achieve your dream physique without manually counting calories. Tell our AI what you ate and SimpleMacro instantly calculates your macros. Designed by HuVaTo.

View features

No app store installation required. Works directly in any mobile browser.

Type, speak, or scan.
The AI does the math.

Stop endlessly scanning individual ingredients. Simply say "I ate a 3-egg omelet with 50 grams of cheese", and Google's powerful Gemini AI instantly calculates the calories, protein, carbs, fat, and fiber.

✓ Supports voice recognition on your phone
✓ Recognizes complete meals and nutrition labels via camera
✓ Extracts full recipes from web links (URLs)

Your week, your rhythm with
Calorie Cycling.

Different days require different goals. Link more calories and carbs to your workout days for optimal muscle growth, and lower them on rest days for fat burning. The app adjusts your dashboard completely automatically.

From food blog to diary.
Import full recipes via link.

Found an inspiring recipe online? Stop manually logging a dozen separate ingredients. Simply paste the URL, and SimpleMacro extracts the ingredients, directions, and instantly calculates macros and calories per serving.

✓ Works with popular food blogs and major recipe sites
✓ Automatically calculates calories and macros per serving
✓ Save directly to your personal Library with one tap

The story behind SimpleMacro.

The idea for SimpleMacro wasn't born in a boardroom, but from a deeply personal situation. During her pregnancy, my wife developed gastroparesis (delayed gastric emptying), causing her to lose a significant amount of weight. After our baby was born, it was a huge struggle to regain that weight and get enough of the right nutrients.

We searched for an app to track her nutrition so she could safely return to a healthy weight, while also factoring in breastfeeding. But everything we found was bloated, complicated, filled with distracting ads, or required endless manual entry.

That's when I decided to build a tool that takes all the heavy lifting out of the equation. No clutter, just instant results powered by AI. SimpleMacro was built out of care, to help you focus on what truly matters: your health and your goals.

Hugo van Toor

Founder & Developer

Designed for (new) mothers

Nutrition tailored to pregnancy & breastfeeding.

Breastfeeding and postpartum recovery place high metabolic demands on your body—often requiring up to 500 kcal extra per day. Traditional calorie apps ignore this and push mothers into unhealthy deficits that harm energy and milk supply. In SimpleMacro, toggle the breastfeeding correction with a single tap.

✓ +500 kcal adjustment Automatic energy boost for nursing mothers.

✓ Safe recovery Sustain your milk supply and daily energy.

✓ No crash diets Healthy nutrient balance at your own pace.

What our testers say.

Real results from real users.

"Finally a macro tracker that doesn't feel like a spreadsheet. The AI seriously saves me 15 minutes of logging every single day."

Hugo Beta Tester

And so much more.

Everything you need in one app.

Barcode & Free Adjustments

Scan barcodes in seconds. Notice an inaccuracy or eating a custom serving? Fine-tune values directly before saving.

AI Nutrition Label Scanner

No barcode available? Snap a photo of the nutrition table on packaging and our AI extracts macros per 100g automatically.

Built-in Fasting Timer

Practicing Intermittent Fasting (e.g. 16:8)? The live timer ticks quietly in the background and alerts you when completed.

Smart Hydration Tracker

Log water, coffee, tea, and zero sodas effortlessly. Includes customizable notification reminders throughout the day.

Workout & Activity Logging

Log calories burned from workouts. Your daily progress and net calorie deficit calculate instantly.

Pixel-Perfect Share Cards

Proud of your daily macros or streak? Generate a crisp, high-resolution social export card with one tap to share with your friends or coach.

Fair pricing for your health.

Start for free or unlock the full power of AI with SimpleMacro PRO.

Basic

€0 / forever

✓ Manual macro logging & meal diary
✓ Barcode Scanner with manual adjustments
✓ Water, beverage & weight tracker
✓ Smart Macro Calculator (incl. breastfeeding)
✓ 5 free AI Credits for the assistant (typing & speech)
✕ No label scanner or AI recipe generator

Start for Free

PRO

€4.99 / month

✓ Everything in Basic
✓ 250 AI Credits per month
✓ AI Nutrition Label Scanner (via camera)
✓ AI Recipe creator & Website import
✓ Workout & activity calorie logging
✓ Calorie Cycling (Workout days)
✓ Export data (CSV) & Fasting timer

Try PRO

Frequently Asked Questions.

Everything you want to know about SimpleMacro.

What happens to my entered data? (GDPR)

Your data belongs to you. Your entries are securely stored on your phone and encrypted in our cloud. We do not sell any data to third parties, there are zero ads in the app, and you can permanently delete your account and all history with one tap.

Why is the app simpler than competitors like MyFitnessPal?

We believe in focus. Big apps are often slow, cluttered, and overloaded with features you never use. SimpleMacro is designed to log your food in seconds and let you get back to your day. No distractions, no banners, just instant results.

Logging food has never been this easy.

Type, speak, or scan. The AI does the math.

Your week, your rhythm with Calorie Cycling.

From food blog to diary. Import full recipes via link.